SEO is relatively inexpensive in the grand scheme of things, so it’s worth it in the long run. The bottom line is that Google is a fairly safe bet with them (though this could change, so be sure to add it as an additional service, especially if you know any business owners who are using Google AdWords).
Another option is the Google AdWords Service which is part of the Google AdWords program. The benefit of this service is that it has a bulk discount rate, meaning that you can get discounts off of the normal rate when you spend over $300 per month.
The key thing to consider is that you’ll pay less for the AdWords service and it will give you cheaper “auction rate” (time to sell price). This means that your time, energy and money will be more efficiently applied towards increasing your revenue.
You also have the option to include third-party services into the mix as well. In the case of the Google AdWords Service, you’ll be able to include Google Analytics, Display Network, and Web Analytics to name a few. In order to list all of these, you will need to buy add-ons for these services.
All of this adds up to being a business that can make money, however it’s important to remember that there are always upsides and downsides to any online business. Although the top-down approach of setting up a service can be easy, things do sometimes fall apart, especially if you don’t have a strong brand or history.
Your best bet is to avoid services that don’t specialize in search and start with a full-service SEO campaign using resources from sites such as https://victoriousseo.com/blog/seo-checklist/ just for this. It’s an investment, but a worthwhile one. And when you finally know what works, you’ll never have to hire a consultant again!