A new search war has started. It’s a war between Google and Microsoft. And in between is every webmaster and web publisher. If one does not defeat the other, then they are going to be history. Its win or die for both companies.
Google is a competitive company which Microsoft has never seen before. IBM, Novell, Sun, Oracle, etc is nothing even close to Google. Google is agile, competitive and growing at an alarming rate. Microsoft has never lost the war. But this is different. Google is tough and won’t throw the towel easily like Netscape. The money involved runs into billions and best ROI in the industry. Money that Microsoft has enough off and can even have loss leader to win. Its going to be interesting how this war is waged. The winner will define IT in decades to come.